Where Behavioral Science Gets Down  to BusinessSM

Thanks for visiting the cyber home of WayPoint™, the four (4)-minute  collision-risk assessment instrument for  drivers.  If you'd like to learn how WayPoint™ can take your safety efforts to a new plateau  . . . you've come to the right place.


A good place to start is our hands-on test-drive.  You'll get a feel for how WayPoint™ works and see for yourself why it is truly a breakthrough safety assessment tool.

Getting Down to Cases

Having now tested more than 6000 people in dozens of blind trials, you can imagine that we've encountered some very interesting cases. 

WayPoint correctly  identified each of the following  drivers.  Wouldn't you want to identify them before they joined your fleet? 

  • Truck driver who struck 10 deer in three years!


  • Man who has had 16 preventables in 22 years!


  • Woman who has had 11 preventables in 6 years!


  • Man who has had 26 speeding tickets in the last five years, but no collisions!


  • A driver whose truck was famous among maintenance people for worn brakes.



WayPoint: A a breakthrough in  driver safety

538 Burlington Road
Suite B
Atlanta, GA  30307

404 982 0011 Voice
404 982 9661 Fax

© 1999 WayPoint Research, Inc.  All rights reserved.

Other driver-safety sites


Drivers who turn up high risk on WayPoint, i.e. with a profile of people in the upper 15th percentile of crash frequency or severity, need special feedback, management and training.  Here are four interventions that  could be considered.

  • VDO Automotive makes vehicle monitoring devices that provide feedback on driver behavior, e.g. acceleration/deceleration.    Data-based feedback and consequences (positive and negative) are the best way to manage the performance of drivers who most need it.


  • DriverCheck provides "800 How's My Driving?" services to corporate fleets.  This information is yet another way to provide feedback and consequences to WayPoint-identified drivers that need it most.


  • Rskco, Inc. provides tractor-trailer simulator training in a mobile rig that is brought to a fleet operator's own site.


  • driver-ZED is a two-hour interactive driver training program for teenagers and other new drivers; sponsored by the AAA Foundation for Traffic Safety.